Case study • august 2024-ongoing

Designing the Basiq Management System

UX research

UI design

CRM

Native App

A centralized platform for managing clients, employees, planning, and administration in one place.

Published on: 3 October 2025

Background

From truck cleaning leader to digital transformation.
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Basiq Truckcleaning’s growth was slowed by fragmented tools and manual processes.

The Problem

Scattered spreadsheets, disconnected tools, and time-consuming manual workflows. Planning, onboarding, client management, and invoicing were slow and error-prone.

The Challenge

Design and deliver a single platform that could:

  • Streamline all operational workflows
  • Offer role-specific dashboards
  • Scale with future needs

Discovery

We started with workshops to:

  • Map existing workflows
  • Identify pain points
  • Prioritize features based on impact

Structuring the Vision

We grouped the project into four phases:

Phase 1

Foundation

Framework, integrations, localization, settings, clients, employees & organizations

Phase 2

Operations

Shift planning, role based views, notifications, To-Do's & mobile application

Phase 3

Administration

Invoices, quotations & client fleetmanagement

Phase 4

Reporting

Data dashboards, performance analytics, KPI tracking, exportable reports & other enhancements

Implementation

After many requirement meetings we started with design followed by development. This is a cycle that will go on for some time. The project is extreemly extensive with many integrations out- and inside the platform.

In the beginning of the project I was designing all elements, during the first phase we added a second designer. My role shifted towards only UX and preparing all information so the second designer could do the UI.

Design Process

Our design process followed an iterative, user-focused approach:

Stakeholder Meetings

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Wireframing

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Flow Refinement

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High Fidelity Designing

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Prototyping & Validating

And repeat...

You're looking at a visual snippet of our teams general process.

Building a Design System

To support consistency and scalability, I created a custom design system — the foundation for all modules across phases. From color tokens and typography to reusable UI components, this system ensured a unified experience and accelerated the design-to-development handoff.

...and so much more

This project has been a long-running journey, one I’ve been part of since day one. Due to circumstances I’ve recently stepped away, which means I won’t see the full implementation through. Still, the client promised to keep me updated, as we built a strong connection along the way.

For me, BMS has been one of the most significant projects of my career so far — complex, challenging, and deeply rewarding. I feel lucky to have worked with a client so passionate about their business, even when the project sometimes felt impossibly complicated.

As of the last quarter:

  • Phase 1 is being released and tested
  • Phase 2 has been fully designed and is ready for development
  • Phase 3 is on the horizon for next year — without me