Case study • January 2026
Branding
UI design
Logo design
Webdesign
Angela’s Hondenservice is a one-woman dog walking business in Rotterdam. The goal of this redesign was to refresh the website and branding while keeping the experience playful, intuitive, and aligned with Angela’s personality. By updating colors, visuals, and user flows, the site now better communicates her services, makes booking simple, and reflects a friendly, approachable tone.
Published on: January 2, 2026
Five years ago, the original site was built as a simple WordPress site. Over time, both the business and digital expectations evolved.
Angela’s favorite colors—purple and blue—combined with earthy tones inspired a new palette, and the website needed to reflect a calm, trustworthy, yet playful atmosphere.
The old site lacked consistency in branding, the intake process was cumbersome, and visitors often contacted Angela repeatedly with the same questions. The website also needed a modern, mobile-first experience that made booking and exploring services effortless.
The redesign included:
Branding refresh: A stamp-inspired logo for print or digital use, playful yet professional.
Color palette & visuals: Purple and bluish tones for energy, brown for nature, complemented by landscape header images evoking dog walking outdoors.
UX improvements: Clear sections for services, pricing, and FAQ; simplified intake form with meeting preferences.
Communication flow: WhatsApp CTA for instant contact and form submission for structured inquiries.
SEO & social sharing: Optimized metadata, Open Graph images, and structured schema for better discoverability.
Throughout the site, a third-person narrative (“Angela will walk your dog”) reinforces brand personality and playfulness.
